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Building Brands with Heart and Soul

Brand Guides, Websites & Support

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Hey, I'm Heléne—so glad you’re here! If you’re looking to build a brand with heart, you’re in the right place. With years in advertising and a down-to-earth approach, I mix expertise with a soulful touch. My three-step process—Strategic Brand Guide, Online Brand Presence, and Brand Guardian Support—ensures your brand not only shines but thrives. When we work together, I’m with you every step of the way.

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Our First Step: One Month

Brand Guide

I take the time to really understand your brand's essence and vision. Then, I create a detailed guide that aligns with your goals and gives clear direction for your brand's future.

Our Second Step: Three Months

Brand Presence

Using the brand guidelines I develop, design and build a website that authentically represents your brand, engages your audience, and provides a strong online presence.

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Our Third Step: Six Months

Brand Support

I offer support to keep your brand on track. This includes weekly project management, brand direction, design and online updates to ensure your brand thrives.

  • Brand Guide

    1,200NZ$
     
    Create a detailed guide that aligns with your goals and gives clear direction for your brand's future. 1 Payment of $1,200 NZD
    Valid for one month

  • Brand Presence

    1,200NZ$
    Every month
    Build a website that authentically represents your brand, engages your audience. Over 3 monthly payments totalling $3,600 NZD
    Valid for 3 months

  • Brand Support

    1,200NZ$
    Every month
    6-month contract for ongoing support, brand management, design and online updates. Over 6 monthly payments totalling $7,200 NZD
    Valid for 6 months
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"I have finally found someone who 100% gets me,  what I want to achieve in my business and the magical workings of my crazy mind!"

Chloe, Holistic Guide, Portugal

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How we'll work together

Nurturing Brands
with Heart and Soul

At Benign Design, I team up with mindful entrepreneurs to nurture and grow brands as their dedicated Brand Guardian. I’m here to make sure your brand shines online, reflects who you truly are, and connects with your people in all the right ways. If we go on this journey together it’s going to be as rewarding as finding that perfect spot of sunshine on a chilly day.

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I got my start in the whirlwind world of advertising, working with big names like Mercedes, Puma, and Nando’s. It was fast, it was furious, and yes, I did learn a thing or two. But after becoming a mum, I started seeking something more meaningful, something that aligned with my values. When our family moved to New Zealand, I took the opportunity to shift my focus. I brought my skills and passion together to start Benign Design—a place where creativity and mindfulness come together.

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Working with me isn’t just about getting your brand out there; it’s about making sure every piece of it feels right to you and resonates with your audience. We’ll go from discovery to launch, and I’ll be there every step of the way, cheering you on and maybe even cracking a joke or two. Together, we’ll create a brand that’s not just impactful but also leaves a legacy—because when your brand grows, so does your positive ripple effect in the world.

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